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SEO for Construction Companies: 5 Best Practices to Scale Up

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SEO for construction companies will help ensure you always have a steady stream of construction projects lined up. Attracting new customers is essential in construction since most customers are short-term/project based. Using SEO, you can ensure that your construction company appears at the top of relevant search results so new customers can easily find your services. Here are 5 best SEO practices that are easy for you to set up today.

Construction Seo Intro

Create a Google My Business account

You must have a Google My Business (GMB) account if you want any chance of new customers choosing your business over your competitors. GMB results appear at the top of search results before other website results, so if you don't have a GMB page, then potential clients will see other construction companies first. Your Google My Business listing will allow people to find you on Google Maps, see reviews of your services, photos of your project, and will enable you to insert a call-to-action, encouraging people to book with you. To set up your GMB listing, go to the Google My Business homepage, and once you're signed into your Google account, you can click on "Manage Now." This will take you through a range of prompts to set up your construction company listing. Make sure you fill everything you possibly can out to complete the listing and verify it.

Photo optimization and geotagging

Photos are the best way to showcase the work of your construction company. And they are also an important SEO tool. Optimizing your photos will give them a better chance of appearing in relevant search results and encouraging people to visit your website or GMB page to learn more. Geotagging your photos is incredibly important as a construction company since you're looking for customers in your local area. Geotags will enable Google to identify your images' location so they can target them to relevant individuals.

Geotags are found in your photos' metadata, so you will need to use a tool like GeoTagSEO to add or edit geotags. To do so, go to GeoTagSEO and upload your chosen images. You can then use the user-friendly interface to insert tags like geographical coordinates, titles, and meta descriptions relevant to the images. Once you've selected the location, download the images and upload them to GMB or your website. Make sure that your images are high-quality and in focus. Photos that work great for construction companies are before and after photos of their projects.

Use relevant keywords

Keywords are the words potential customers search for when looking for your services. When those keywords match the keywords found on your Google My Business page or website, you'll have a better chance of appearing in their search results. Choose keywords strategically based on relevant services you offer and what's in high demand in your local area. Then use these keywords everywhere!

You want to hit a perfect balance of niche keywords specific to your business and broad keywords which are frequently searched. Always include the name of your local area (such as Miami construction company) before or after the keywords to ensure the search results are targeted correctly. Here are some keywords for SEO for construction companies:

  • Building contractors
  • Metal roofing
  • Roofing contractors
  • Renovation companies
  • Construction companies
  • Metal roofing
  • Home construction
  • Home Renovation
  • General contractors
  • Excavating companies
  • Home Remodeling
  • Patio contracting
  • Local construction companies

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Google My Business and website optimization

Having a GMB page and website is an excellent foundation for your SEO strategy, but there are many practices you can implement to optimize your presence even further to increase your customer acquisition. Here are some of our top optimization tips for your GMB and website:

  • Add all your services as "products" on GMB with quality, geotagged photos, and keywords.
  • Use WordPress as your CMS. It's inexpensive and has great SEO features.
  • Create separate pages on your website for each of your services.
  • Ask all customers to leave reviews on Google. And make sure to respond to them all!
  • Add all the locations you service to your "targeted area." Use specific names.
  • Add all relevant keywords to your profile's "tags" section.
  • Hire an agency for on-page and technical SEO.

Create content posts from your latest work

People love to see before, and after renovation projects, that's why there are so many shows about it! Each of your projects provides an opportunity to create content that showcases your work. Get lots of pictures before, during, and after construction, which you can use to make posts on your GMB profile, social media, or your onsite blog. Not only does content give you a chance to show what your construction company does, but it's also a place where you can add valuable keywords and geotagged images.

SEO for construction companies

Using these 5 best SEO practices, you can begin to increase relevant traffic to your construction company's website and Google My Business page. The local traffic is even more important than the volume of traffic since locals will actually be interested in your services. Getting your GMB page and website to the top of those search results is the best way to support continued business for years to come.

Author bio
Martin is a passionate about solving everyday challanges with software. He enjoys bootstrapping solutions to make everyones life a little more enjoyable.