Landscaper SEO: 5 tips to implement now to boost organic traffic

Are you ready to increase your online visibility with landscaper SEO? As a landscaper, the majority of your time is spent getting your hands dirty and increasing the outdoor aesthetic of your client’s homes. But in order to work your magic, you need to have clients first! While word of mouth might drum up a bit of business, the reality is that most people start their search for services online. If you want potential clients to find you, you need to optimize your online presence using SEO. So kick off those boots and hang up your pruning shears; it’s time to get behind the computer and implement these 5 effective landscaper SEO strategies!

1. Landscaper SEO: Create a Google My Business page

Creating a Google My Business (GMB) page is the easiest way to get customers in 2024. When people search for products or services online, they are automatically presented with results in their local area. Google My Business results appear before SEO website results, so it’s the first thing people see. It’s essential that your landscaping business is set up effectively on Google My Business, or you’ll likely miss out on customers. The listing will also show customer reviews and provide you with an opportunity to include a call-to-action button, where you can direct customers to book a landscaping consultation or one of your services.

To set up your GMB page, head to the Google My Business page and click ‘Manage Now.’ You can then follow the prompts to add your business name, category, address, service areas, and contact details.

2. Geotag your pictures for Google My Business + your website

As a landscaper, it’s important that there are photos of your work online to showcase the services that you offer. Your potential customers likely won’t book any landscaping services unless they can see examples of previous projects that you’ve worked on to make sure you provide quality work. But simply adding photos to your Google My Business page or website may not be enough. In fact, by optimizing your photos, you can help boost your SEO even more! The most effective way to optimize your landscaping photos is [using geotags](As a landscaper, it’s important that there are photos of your work online to showcase the services that you offer. Your potential customers likely won’t book any landscaping services unless they can see examples of previous projects that you’ve worked on to make sure you provide quality work. But simply adding photos to your Google My Business page or website may not be enough. In fact, by optimizing your photos, you can help boost your SEO even more! The most effective way to optimize your landscaping photos is using geotags.

Since you offer in-person services, you want your business to appear in searches from locals. It won’t do you any good if someone on the other side of the world sees a picture of your work. Tagging your photos using a tool like GeoTagSEO will help your photo appear in Google Image search for people in your local area. Make sure to add a geotag that matches the address listed on your GMB profile for optimal results. The software also allows you to add image titles and tags that are relevant to your landscaping business. If you name your picture something like “Landscaper-Chicago (or wherever you’re located)” and also geotag your image, you’ll have the best chance of appearing at the top of Google Image Search. Remember to always geotag your photo before uploading it to your website or Google My Business page.

3. Build a list of top landscaper SEO keywords

Using the right keywords when building your website and GMB profile, as well as part of online content and social media, is essential. To truly optimize your SEO and increase your online presence, you need to get into the minds of your potential customers and determine what words they are searching for when they are looking for a landscaping service like yours. Not only do you need to know the keywords they type into Google, but you also need to establish which keywords you are most likely to rank for based on your business location and competition. We don’t expect you to be an SEO expert, so we’ve done some of the work for you so you can focus on what you do best. Here as some of the top landscaper SEO keywords that you can use across all your online channels (website, GMB, social media, blog posts):

• Commercial Landscaping
• Residential Landscaping
• Landscaping services
• Landscape design
• Front yard landscaping
• Landscaping ideas
• Lawn maintenance
• Affordable landscaper
• Tree trimming
• Garden edging
• Garden Landscaping

Typically, the more generic the keyword (i.e., landscaping services) will have a higher search volume but more competition. While the more specific keywords (i.e., garden edging contractors Chicago) will have a lower search volume but less competition, meaning you are more likely to show up.

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4. Optimize your Google My Business page with these tips

Beyond just setting up your Google My Business page, it’s essential to take advantage of the range of optimization tactics you can use to optimize your profile. Optimizing your GMB profile means it will appear in the search results of relevant potential customers, and it’s more likely to encourage them to book your landscaping services. Google’s algorithm is constantly changing, and these tips are all based on the current algorithm in 2024. Here are some of the top tips to make your Google My Business profile stand out and reach the eyes of your target customer:

Add keywords in your profile’s “Tags” section (use some of the tags we’ve included above). Ask your customers to use these keywords when leaving reviews on your services. Always respond to reviews as it shows you care about your clients. Add all your landscaping services as “products,” using a high-quality, geotagged picture. And make sure you include all the different services that they can hire you to do. Add many high-quality pictures of your work. Before and after photos are especially useful. Add nearby locations to your targeted area (be specific). Add keywords to your business description. Use the “posts” section to create offers with a call to action encouraging people to book your services. Use simple sentences like “Looking for a Landscaper in Paris? Click here to book your consultation.”

5. Hire an agency for your on-page and technical SEO

Handling all your on-page and technical SEO yourself can be challenging, especially when you’re busy trying to run a landscaping business. Hiring an SEO agency to handle the SEO for you, especially when you’re first getting started, might be a good option to get the ball rolling. We recommend using WordPress for your landscaping website as it’s the best CMS when it comes to SEO plug-in options, plus it’s inexpensive. If you want to tackle the on-page and technical SEO of your website yourself, the most important things to have are headings (H1 title, H2s, and H3s) which include your target keywords. It’s also valuable to include both internal and external links. Use these SEO tips to boost your landscaper business listing! With a great Google My Business page, quality images, and strategic tagging, you’ll ensure that your target customer can find your landscaping business online. Boosting your SEO will help improve visibility but showcasing your skills and expertise will close the sale! Make sure you choose images that display your best work, like before and after photos, which will WOW potential customers that find your listing or website.

Use these SEO tips to boost your landscaper business listing!

With a great Google My Business page, quality images, and strategic tagging, you’ll ensure that your target customer can find your landscaping business online. Boosting your SEO will help improve visibility but showcasing your skills and expertise will close the sale! Make sure you choose images that display your best work, like before and after photos, which will WOW potential customers that find your listing or website.